Website Design & Development

Website, a revenue generator:

Website is a statement beyond words that displays what, who, and where you stand as a company, as a brand, as a product, or as an individual, and defines your persona and character sketch.

We at Sarovar believe a website essentially not just shares information but provides a platform to emerge as a potential revenue generation tool, that need not be a part of the creative media but ensure revenue being a directional media that supplements or rather completes the chain of events from leads generated thus convert it to business.

Websites are generally considered the face of a company in terms of its details but has been often than not been reduced to an aesthetic piece of display rather than being built on the structural frame of navigational logic aimed at easy navigation directing the viewer to the requisite information both in terms of text and a pictorial representation.

Website as a form of directional Media:

A lot of buzz does exist on campaigns and advertisements. But seeming it does create a hue and hype through awareness, but how much is the conversion that matters. Referrals, lead generation, all might lead to the buying decision on What, why, How much but when remains is how to buy and when to buy.

A buying decision converts to a sale not when the client wants to buy but needs to buy or is ready to buy. This leads to looking out and the easiest and most common point of search in today’s times is the internet. Thus, the existence of the brand, product is purely being on the internet in form of a website.

Essentials of a Good Website:

A good website essentially encompasses the few parameters:

Relevant to the business search:

The website should have enlisted all relevant details of the business in form of key phrases that best define the product, service, or business.

Authenticity:

The information provided needs to be authentic and verifiable from any alternate source.

Specific:

The information should be specific to the topic for better understanding of the viewer who may or may not be related to the business.

Concise:

The details must be concise with information that is least but explicit to relay requisite information and avoid a long read.

Informative:

Although Specific and concise, information must strike a right balance to ensure adequate information is made available that could influence the buying decision.

Legal:

All information provided should be within the ambit of legal guidelines and not infringe on the rights of any other entity or individual, in any form and also not downplay competition.

Besides the above enough care should be taken to ensure the checks and balance are in place to ensure the right grammar and thoroughly eliminate plagiarism.